Websites are more than just a home page. It is helpful to think of a website not only as a home page but as an entire unit. Each of its inner pages can be considered a fully-fledged website. Visitors will visit your website through these "sidedoors" depending on what content they find. This is based on search engine queries that match these pages.
This is great news, especially if your site has many pages with valuable content. These inner pages will not be indexed by search engines and you won't get the benefits of this extra traffic. These are the steps you can take to ensure that your pages are included in major search engines and "spidered".
STEPS TO INDEX YOUR WEBSITE PROPERLY
1. First, check your indexing position.
When a search engine robot discovers your main page, it will follow links to your inner pages and keep following these links until all your pages are indexed. Your pages could already be indexed if your site is well-constructed and search engine friendly. To find out how your site is doing, go to Google, Yahoo! or MSN by entering the following query: site.yoursite.com This query will return results that show how many pages of yours are included already and which pages are missing.
2. To make your links search engine friendly, improve the navigation system on your site.
If your search engine robots are not able to find your links, or if your main page isn't indexed, it is time to review your link structure.
Spiders are less likely to find and follow links to inner pages that are in the java script or drop-down menus. This type of navigation structure may make it difficult for spiders to find your pages. You might consider adding a text link navigation system to the bottom of pages. This will help search engine robots and will give your visitors another way to get to other pages on your site.
3. Install A sitemap or create on for your site
Site maps are similar to a table listing all the contents. You will need to create a page that matches your site's graphical and navigation style. Make a link to each page in the main content section. Use the title tags of the pages as clickable text and the description tag as text below. Although it won't affect the work or the search engine robots, the description text will allow your visitors to select which page they want to click.
Site-map generators are a feature of some online website builders and software for website construction (such as Xsitepro). You can download or find online site-map generators for large sites with many pages.
4. Participate in the Google Sitemaps Program
Google created the sitemaps program last year to assist webmasters in making it easier for Google to find their pages. You will need to create an XML file containing information about each page on your site and then upload it to your main directory. XML files can be used for RSS syndication. However, the XML file will only provide information to the Google robot.
An XML sitemap generator is a great option if you don't have the knowledge or are unable to create an XML file. You can find an online, free Google Sitemaps Generator at http://www.auditmypc.com/freesitemap-generator.asp
SETUP YOUR GOOGLE WEBMASTERS ACCOUNT
After you have created your XML sitemap, and uploaded it to your server. Next, visit www.google.com/webmasters/sitemaps to create a Google sitemaps account. Logging into your account will show you a tab that appears at the top of each page. It says Add. After clicking it, click the Add button and check the box to add "General Web Sitemap". The URL of your sitemap will be required. The URL of your sitemap is normally http://www.yoursite.com/sitemap.xml
Google sitemaps is especially important for large data-driven sites or ecommerce websites that have many pages you wish to appear in Google search results.
To increase your website's traffic, you should first check to see if your pages are listed in search engines. Then, take steps to ensure that they are all included in future search engine updates. You will reap the rewards of improving search engine friendliness for your site.