SEO is the means of ranking your website high on search engines such as Google and Yahoo. Search engine traffic is extremely targeted as people search for your products and services online. People are taking the initiative which makes this form of marketing extremely powerful.

SEO has become one of the most important aspects of marketing in the world today. Reaching the top positions of Google for keywords relative to your industry, can have a major, positive impact on the development and growth of your company.

Google, and other major search engines, are constantly improving their systems to enhance the user experience online. Google works on algorithms and rules, and rates websites according to multiple factors. The Google system is extremely advanced but not perfect yet. This has allowed programmers and hackers to manipulate their algorithms to collect valuable traffic from their search engine.

There are three types of SEO.


A. White Hat SEO


B. Black Hat SEO


C. Grey Hat SEO

White Hat SEO is the correct and legitimate means of implementing SEO. It is the most expensive type of SEO but has highly beneficial and long-lasting effects.

Blackhat SEO is the unlawful means of executing SEO. It usually very cost effective and can have extremely beneficial short-term results, however rankings never last with time. This is your traditional quick buck means of implementing SEO.

Grey Hat SEO is right in the middle of White Hat SEO and Black Hat SEO. This is the correct means of implementing SEO, but cutting corners are done to lower costs. This form of SEO is longer lasting than blackhat SEO but shorter lasting compared to White Hat SEO.

Most people would like to enroll to highly-effective, Whitehat SEO services, but how do know which SEO company implements Whitehat, Blackhat and Greyhat SEO techniques?

Type the “company name” and write the word “reviews” next to it when google searching. This will help you find people reviews of past experiences with the company. If the reviews are positive, its usually a good sign.

Google Places allows customers to leave ratings and reviews, make sure you check out your SEO providers Google Places Listing. This will show the level of customer satisfaction.

One simple way of finding the effectiveness of an SEO company is their current ranking position. You should do multiple keyword checks and see how many keywords the SEO agency is ranking for, several examples include: 

SEO Services

SEO Company

SEO Services Johannesburg/Pretoria/Durban/PE

SEO Company/Johannesburg/Pretoria/Durban/PE 

If they are ranking well for multiple keywords, this is usually a great sign of highly effective SEO implementation.

Ask your SEO provider for examples of an example of their SEO reports. Their reports should include a number of websites linking back to your website. Investigate the type of website the website link was placed on, and look at the quality of the article associated with the link. High quality websites relative to your niche are great practices of SEO, as well as well-written and informative articles.