DIFFERENT TYPE OF ADWORD EXTENSIONS
These are add-ons displayed on your advert which increase visibility and improve the performance of your adverts. You may add as many extensions as you want to your advert, however, only 4 will be displayed at any given time.
The benefit of Adword extensions is they cost the same amount as the click you are bidding for. There are no additional costs with implementing extensions and for every extension added, your Click Through Rate increases by 10- 15%. Click Through Rate (CTR) is the measure of how many people saw your advert divided by the number of people who clicked on your advert.
Call Extensions- This is a telephone number that appears on your Advert. On mobile devices, you push a “Call Button” and you will be able to contact the company directly by mobile.
Message Extensions- Similar to Phone Extensions, except you may message the company directly by mobile.
Callout Extensions- This highlights the extra benefits of using your company. Examples include Free Delivery, Money Back Guarantees, and 24 Hour Support Services.
Structured Snippet Extensions- This underlines important aspects of the products and services you provide.
Sitelinks Extensions- This allows people to visit different pages of your website directly from your advert.
Price Extensions- This shows the price of your products and services on your Adverts.
Promotion Extensions- This displays items on sale for a specific period of time on your advert.
App Extensions- This allows people to download your application from your advert.