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May 24, 2021

Fundamentals of SEO Digital Marketing

BASICS OF SEARCH ENGINE OPTIMIZATION

What is SEO Digital Marketing?

This refers to digital marketing utilizing search engine optimization.


What is Search Engine Optimization?

This is the process of improving your organic position on Google for select keywords that would benefit your website with traffic gains and conversions.



SEO Agency

Pro Rank is an experienced and trusted SEO provider in South Africa. Pro Rank has ten years of Google marketing experience and offers top SEO Services in Johannesburg, Gauteng. For more information on SEO digital marketing, contact them for a free SEO quote and assessment.

SEM BREAKDOWN

SEO CONSISTS OF TWO PARTS:

1. ON PAGE SEO

2.OFF-PAGE SEO



1. ON PAGE SEO

This is the process of adding and editing content on your website to optimize it for Google; here are several ways of optimizing your website:


Meta Title

This is the title of your website displayed on search engines. You should include the primary keyword in this section and not exceed 66 characters in writing length.


Meta Description

This is the description displayed on search engines. Your description should include secondary keywords along with the city location of your business. Do not exceed 250 characters in writing length.


Note: The meta title and the meta description should be added through the HTML code, or if you are using WordPress, you can install a plugin and configure it easily through there.



Content

This includes the written information and images presented on your website. Here are excellent recommendations when it comes to writing tips for SEO digital marketing:


A. The more information, the better- Google loves websites that offer lots of information. Web pages should contain at least 500 words to impress search engines.

B. Unique Information: Websites should contain unique information and avoid copying information from other websites.

C. Correct Spelling and Grammar: It's important to include high-quality information on your websites that is well-written with no grammatical errors.

D. Use of Keywords- It's vital to include your primary and secondary keywords naturally throughout your article.

E. Primary Keyword: Include your primary keyword in the first sentence of your website information.

F. Build a blog- Updating your blog with unique content will improve your Google ranking position. You should add three blog articles per week.




2. OFF PAGE SEO

Off-page SEO is the process of improving your ranking position on Google through backlinking and social media mentions.


What is Backlinking?

Simply put, backlinking is the means of placing your website link on another website, and linking from multiple sites that Google trusts are a powerful strategy of SEO. It's important to recognize, backlinks must be implemented in a specific manner, and attempting this on your own is not recommended. Google has complex systems that can detect manipulation, and hiring a backlink provider would be the smartest approach.


How To Find A Reputable SEO digital Marketer?

It's important to find reputable SEO providers as many SEO companies do not implement backlink approaches that meet Google's standards. Here are some tips on how to find professional SEO companies.


1. Reviews

Always search for reviews by people online. You can check the Google Places reviews, or you can simply type in the "company name" along with the word "reviews" next to it.


2. Google Placement

SEO digital marketers have their websites placed in high positions of Google for keywords such as:

A.SEO Services
B.SEO Company
C.SEO Agency
D.SEO Providers


Websites ranking on Page 1 of Google are more trusted. If you cannot find an SEO provider on Page 1 of Google for any of the above terms, then there's a good chance their services are not effective.


What are Social Mentions?

Social Mentions are people mentioning your website on their social profiles. Having business pages on popular social media networks such as Facebook, Youtube, Twitter, and Instagram is becoming important for SEO. Driving followers, Likes, Subscriptions are good indications your services are gaining popularity online.
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