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June 4, 2019

Different Types of Marketing

AFFILIATE MARKETING

What is Affiliate Marketing?

Affiliate Marketing is the process of promoting goods online for another company and receiving a percentage of the product you have sold. The commission varies depending on how much the company wants to reward the individual or business for their efforts. Many companies can give between 20-50 percent of the sale.


How Do You Implement Affiliate Marketing

You need to sign up to affiliate marketing websites. These sites will create a specific code for you to track your online sales. Every time a person buys a product using this specific code, it will record any transactions that came from you. 


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Selling products on the internet is all about creating trust. Using testimonials, professional sale pitches, money back guarantees, and free trials are great methods in encouraging sales online.

EMAIL MARKETING

What is Email Marketing?

Email marketing is the process of having people sign up to your subscription whereby you can send them information and special offers by email. People enrolling to your subscription have to confirm they are willing to receive emails from you which requires them to opt into your subscription.


How Do You Implement Email Marketing?

You need to gather names and email addresses from people interested in your products or services online. You send people, who sign up to your subscription, valuable information and good offers through email platforms such as Mail Chimp.


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Email marketing is about building your list and creating trust with that list. If you want to build a list, start by creating a small, PDF book people can download if they opt into your subscription.

SEARCH ENGINE MARKETING

What is Search Engine Marketing?

Search Engine Marketing is the process of increasing your organic position on Google to rank well for specific keywords. Ranking high on search engines delivers targeted traffic to your website as people have made an effort on Google in seeking your products or services.


How Do You Implement Search Engine Marketing?

To rank high on search engines, your website needs to be SEO optimized and you need to have high-quality links pointing to your website. SEO requires experience and practice in order to achieve high results on Google.


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If you have a physical store, sign up To Google Places. Google Places is Google’s business directory, it helps clients find physical stores located nearby on Google search and Google maps. It can deliver free traffic, depending on the location and competition.

PPC MARKETING

What is PPC Marketing?

Pay per click marketing is the process of being paid every time someone clicks or interacts with a text or banner image on your website. There are two types of PPC Marketing, you can either pay an advertiser to promote your product by placing your banner on their site, or you can have a company pay you to promote their product by placing a banner on your website.


How Do You Implement PPC Marketing?

The two most popular platforms for PPC Marketing are Google Adsense and Google Adwords. Google Adsense pays companies and individuals for each click acquired on their website. Google Adwords allows you to market your website or app on Google’s search engine and partner websites.

BLOG MARKETING

What is Blog Marketing?

Blog Marketing is the process of updating your website or blog with regular content. Content can include images, stories and other useful information for your online readers. Adding quality articles to your blog will result in gaining more readers which will equal more traffic.

How Do you Implement Blog Marketing?

You require a website with a blog section to continuously upload documents, images, and articles. Google rewards high-quality articles with Google rankings for long term keywords. Ranking for these long term keywords requires valuable and well-written information in order to successfully gather followers.

SOCIAL MEDIA MARKETING

What Is Social Media Marketing?

Social Media Marketing is the process of increasing your online exposure using popular social media websites such as Facebook, Twitter, and Linkedin. Social media sites allow individuals and businesses to create profiles and upload important information.


How Do You Implement Social Media Marketing

You will first need to create a Social Media Page. You will then need to add pictures and information regarding your business on this page. You will then invite personal friends and clients to see your page.


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Regularly updating your Social Media Page with interesting comments and posts on your industry topic can get you noticed online, as people will share your information with others and this will increase your followers.
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