Updating your website with content on a regular basis is an important part of online marketing. If done correctly, you could possibly drive traffic to your website to achieve your marketing goals.

All the information you write must be unique content and relate to the industry your website promotes. You must write about searched topics your customers would find valuable and create content around those topics.

The easiest way to find out what people are searching for is to use Keyword Tools. Keyword tools give traffic figures to the number of keywords searched on Google every month. Find out what keywords people search for in your industry, and write articles around those searched keywords.

Valuable content includes vital information people will use for their benefit. Articles should contain between 600- 1000 words long and must be grammatically correct as well as easy to read. It's also important to add pictures to your article as it adds to the mood of your article.

It's essential to add content to your blog at least once a week. If you can write more articles, then its highly recommended you do. Updating your blog regularly will increase your SEO ranking position on Google and depending on competition, you could have your articles appear on the first page of Google for long tail keywords.

Here are some pointers on how to write an SEO optimized article:

1. Place Your Targeted Keyword in The Title of Your Article
2. Place your Targeted Keyword in The First Sentence of Your Article
3. Your Targeted Keyword Should Be Mentioned Throughout Your Article at a 2-3 percent ratio.

I personally write the articles myself as I have 8 years of experience in promoting SEO and Google Adwords services online. It is time-consuming but I have assured the quality of my articles provide value. Hiring a writer will save you time but he or she may lack the knowledge and experience in writing successful articles that appeal to your audience.