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July 5, 2021

Building A Website The Right Way For SEO


Both new website owners and those who have websites already make this costly error. They hire a web designer first, and then an SEO Specialist second. These entrepreneurs don't realize the impact that every aspect of building a website has on your SEO campaign. Many entrepreneurs invest thousands of Rands in a new website to discover that many areas need to be rebuilt to ensure a successful SEO campaign.

In the hope that even a tiny fraction of website owners will find this document highlighting six areas of concern. This is BEFORE they start to build their website.



1) Domain name registration and hosting. When you register your website's domain name, make sure it is registered for at least five years. Google is not happy with sites that have their website registered for less than five years. This could cause them to think that the site was created to help another website owned and managed by the same company. Do not pick a URL with too many hyphens between your keywords when choosing your domain name. This is more important than the search engines.


2) Creating static URLs. This is an important yet often overlooked step that you can take to make your SEO campaign a success. Search engine bots won't have any problems indexing your pages if you remove dynamic parameters from your website URLs. Mod rewrite can be used to create static URLs. This command is located in the root folder. This is an example of both a static URL and a dynamic URL.



Hire a programmer or designer who understands this.


3) Editing your head tag. You will need to edit the following areas of your head identification. These are the page title and description meta tags, as well as the keywords meta tag. 

These are crucial to the success of your website in search engines. These should not be identical on all pages. They must be unique and reflect each page's content. You will need to ensure that you have a variable string (your web developer/programmer will know what this is) for all three areas. This will allow them to automatically fill with the appropriate content and reflect the content of the page.

This is an essential requirement for the job.


4) Simple, clean code. It would help if you defined all aesthetic properties for different types of text in your CSS file. You should avoid using too many tags, particularly font, size, and color tags. Avoid creating PHP scripts that are too long and have many unnecessary steps. Javascript should be avoided as much as possible.

The most important thing that your website can do is make it easy for search engines to quickly scroll through your code and follow any links it finds. Your SEO campaign will be affected if your site contains unnecessary script and code. Anyone who is building your site must understand the importance of generating clean, simple code. To ensure it is done correctly, you can ask an SEO expert if you have questions or are unsure.


5) Ensure that your visible written content can be edited. Your Optimizer and you will need to focus on the writing in your site's body if you want to improve your site's ranking. It is crucial to your entire SEO campaign that you both have access to edit the content at your convenience. Because search engine algorithms can change from time to time, it is important to modify your strategy to stay current with the latest SEO techniques.


6) Site structure. Because PHP is a programming language, you will likely need several include files to create your site. It is essential to make sure that you are using the correct layouts and navigation links in these includes. You don't want someone to redo it, so make sure you do it correctly the first time.
It is a good idea to consult an SEO or company if you have any questions about the information in this article. An SEO specialist skilled in working with designers will make it easy for you to get the best results. This will help you increase your website's revenue.
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