ANCHOR TEXT EXPLAINED

1. WHAT IS ANCHOR TEXT?

Anchor text are words or phrases containing a hyperlink. When you click a hyperlink, you will be directed to another web-page or website.

EXAMPLE:

SEO Services- When this anchor text link is clicked, you will be directed to my Home Page.

2. HOW DO YOU INSERT A HYPERLINK?

Hyperlinks are inserted by HTML coding. In order to insert a hyperlink into text, you need to place the following html code between the anchor text.

EXAMPLE:

<A href="www.mysite.com"> Anchor Text </a>

3. WHAT TEXT SHOULD YOU USE FOR YOUR ANCHOR TEXT?

You should insert keywords, relative to the web-page or website you are sending the user, in your anchor text.

EXAMPLE:

<a href="www.leatherbagsSA.co.za"> Leather Bags </a>

4. WHY WOULD YOU USE ANCHOR TEXT?

Anchor text has been implemented to make it easier for users to navigate the internet, and has become an important part of Search Engine Optimization.

5. WHAT IS SEARCH ENGINE OPTIMIZATION?

SEO is the process of ranking your website high on search engines for targeted keywords.

6. WHY IS ANCHOR TEXT IMPORTANT FOR SEO?

SEO marketers use keywords in their anchor texts. Inserting keywords in your anchor text provides an indication to Google Which keywords this website or webpage should rank for.

7. WHAT IS KEYWORD SPAMMING WITH ANCHOR TEXT?

Google knows marketers are constantly trying to manipulate their systems. Using the same keyword in your anchor text is a bad practice of SEO. Make sure you use anchor text variations in your SEO campaigns.

EXAMPLE:

- Pro Rank

- www.prorank.co.za

- SEO Services

- SEO Company

8. WHAT PERCENTAGE OF ANCHOR TEXT KEYWORDS SHOULD YOU IMPLEMENT IN YOUR SEO BACKLINK STRATEGY?

URL= 25%

EG: www.leatherbagsSA.co.za

Brand Name= 25%

EG: Leather Bags SA

Topic Anchors= 15%

EG: Bags, Handbags

Targeted Keywords= 10%

EG: Buy Bags Online, Bags For Sale, Leather Bags Online

miscellaneous anchors= 15%

EG: Click Here, Buy Here, Read More

9. WHAT ARE THE DIFFERENT TYPES OF ANCHOR TEXTS?

Exact Match

The keyword matches the exact name of the web-page.

Example: www.belts/brand-belts. Anchor text for this page would be "brand belts"

Partial Match

The keyword partially describes the linked web- page.

Example: www.belts/brand-belts. Anchor text for this page would be "branded belts for sale"

Branded

This keyword is the brand name of the website.

Example: www.prorankseo.co.za. Anchor text for this page would be "Pro Rank SEO"

Naked Link

This keyword is the URL of the website

Example: www.prorankseo.co.za. Anchor text for this page would be "www.prorankseo.co.za"

Generic

This keyword is a generic word or phrase.

Example: Click Here, Read More, Learn More

Images

This keyword is the text inserted in the alt attribute of an image.

Anchor Text Explained