TYPES OF UPDATES
The Pigeon Update
Google pigeon is essentially a protocol enabling users entering localized searches to obtain pinpoint results. Was launched in the United States in July 2014 but latter rolled over to UK, Canada, and Australia.
Implications
First, map results and ranking were affected. In fact, they determined which businesses appeared on top search for localized search queries. Second, some business especially those far away from major cities, were adversely affected. They did not show up on searches. In other words, the Pigeon algorithm prioritized the local searches.
Panda Algorithms Updates
Panda came hard on some sites, more so those with poor quality content. They achieve their purpose by preventing such sites from getting themselves into the top list of search results. That said, it is crucial to know that Google made some changes and released a new version. Consequently, how Panda identifies sites changed.
Implications
Quality become an area of interest to have a place among top search results. In addition to that, Panda impacted on different languages to different levels. For instance, the impact on English searches is 7.5%.
Conclusion
It is clear that Google Algorithms Updates have a pivotal role in any website. Affecting a website’s ranking on the Google search list is a factor that cannot be overlooked. Therefore, business owners should be up to date with such updates should they want their websites to remain competitive. Knowledge about Google Algorithms Updates is indispensable, complying with these updates will ensure your sites ranking on page 1 of Google.