Advantages of Google Adwords
Google Adwords is normally displayed on the top positions of Google with the organic rankings displayed beneath it. Having your website displayed on the top of Google searches shows value and creates trust to browsing users.
Google Adwords budget can be increased and decreased easily by specifying your daily budget. Google Ad campaigns can be paused by the click of a button without hassle or complications.
Google Adword campaigns can be lauched within one day of setting up, depeding on the number of products or services offered. The amazing attirbute of Google Adwords is the ability to drive targeted users to your website quickly.
Google Adword campaigns have given businesses the ability to target most countries in the world. With the different advertising platforms available, you have the capability of reaching 90% of internet users worldwide.
VISUAL APPEALING ADS
Google Ads have all types of advanced features, such as extensions, which allow adverts to be more visually eye catching, informative and engaging.
Google Ads can be displayed on specific days and times, as well as target specific areas, cities and regions. You may also target certain types of individuals based on their age, income and parental status.
Conversion Tracking is the process whereby Google records an action taken place on your advert or website. This recorded action can be a call, sale, inquiry or email. This feature measures the ROI of your campaign.