TRAFFIC IS KEY
Traffic is essential for any website owner. Traffic is as critical to Internet marketing as cheap houses is to real estate. It is the only thing that matters. You won't make any sales if you can't attract targeted visitors to your website.
The person responsible for driving traffic to a website is usually the website owner or the designer. Search engines are the key ingredient to generating traffic. Pay Per Click Advertising is an option, but it will cost you more. The cheapest method is to use search engines to get targeted traffic (those interested in your product).
Many website owners don't understand the importance of search engine visibility. This leads to less traffic. They are more concerned with creating a "pretty website." This is not a bad thing, but it is secondary to search engine placement. The following list of mistakes made by website owners will hopefully help you to generate more targeted traffic.
10 SEARCH ENGINE MISTAKES YOU MUST AVOID
1. Keywords not being used effectively
This is perhaps the most critical aspect of website design. The right keywords will help potential customers find your site. If you use the wrong keywords, your site won't see much traffic, if any.
2. Repeating the same keyword.
Search engines can downgrade or skip pages and sites if you repeatedly use the exact keywords (keyword stacking).
3. Other websites can be robbed of pages.
How many times have we heard it said that the Internet is safe and you can steal text and icons from other websites for your site? Do not do it. It's one thing to learn from those who have been there, but it's another to copy their work. Search engines are smart enough to detect duplicate pages. They might even block you from being listed.
4. Use keywords that aren't related to your site.
Inside a page's meta tag. Unscrupulous website owners attempt to increase search engine visibility using keywords that are not related to their website. Unrelated keywords are placed on a page, such as "sex," the name or celebrity of the day, the most searched topic of the day, etc. The keyword does not have to do with the case of the page. They believe that this will increase their visibility because the keyword is viral. It is spam and can result in the site being removed from the search engine listings.
5. Keyword stuffing.
Like keyword stacking, you can use the "alt=" HTML parameter to add multiple keywords to the description for a graphic or layer on your website. This text will be deemed spam if it does not accurately describe the graphic/layer.
6. Relying on untranslated text.
It might seem natural to believe that if it isn't visible, it doesn't matter. You can't hide keywords and keyword phrases by making them invisible. Some designers may make the keywords the same color as the web page's background, thus making them invisible.
7. Relying only on tiny text.
It is another version (based on hidden text). Don't try to hide keywords or keyword phrases with tiny text. It is done by making the keyword text so small it's barely visible. Google will think you are trying to manipulate their systems and penalize you.
8. Assuming that all search engines work the same.
Many people believe that every search engine follows the same rules. It is incorrect. Each search engine has its own rules and can be modified at any time. For high visibility, make it a point of learning what major search engines require, and do not assume.
9. Use a free web hosting
If you want to increase site traffic via search engine visibility, don't use free web hosting. Search engines often remove these hosts. You must have your own domain name and professional hosting services.
10. You have neglected to verify for missing elements on your web pages.
You should ensure that every page on your website is checked for missing links or graphics. It can be done for free on many websites. These are just a few techniques you should avoid. These methods may seem to work, but you should not fall for the trap of believing that they will. These methods will cause more harm than good to your website.
You could lose weeks of effort and have your website banned forever from search engines. You can increase your search engine visibility by spending a bit of time learning the proper techniques.